Mobile advertising guidelines for Europe published
The MMA last week released the new mobile Advertising guidelines for Europe, middle east and Africa. Please see attached the pdf. The pdf has info on: Design Banner dimensions Technical requirements...
View ArticleWhy Mobile Search Is Going To Be Irrelevant In B2B Marketing
I’ve read many articles and heard lots of comments which point out the reasons that mobile marketing (particularly search marketing) will explode. However this article from searchengineland.com, raises...
View ArticleIMC 2007 on creating outstanding content
There was a lot of good discussion around the main topic of the IMC, creating outstanding content. At first semantics got in the way (why do people ask questions like define outstanding?) but once the...
View ArticleMobile Analytics and Multi-channel Measurement
June Dershewitz asked me months ago to write this article but because of my book I never had the time. Now that it’s finished and with the publishers I can get back to normal. The case was really...
View ArticleWhat Smart Advertisers Will Do In The Recession
The recession is a phenomena that all the corporations have jumped on particularly in the online marketing space to serve their own agendas. Controversial? Well, all I am saying is be careful when the...
View ArticleThe Mobile Challenge – I Don’t Think You’re Ready Yet
At the end of this post I have a challenge or a free offer for you. If you don’t agree with the next statement I’d love to hear from you either directly or in the comments section. You Most Likely…Read...
View Article
